Pledge and Win with General Mills “I HEART BREAKFAST” Campaign featuring Spokesperson Actress Keke Palmer

in brands, families, food, giveaways, latinos, multiples, parenting, technology on 10/25/10

Did you eat breakfast today?
Did your children eat breakfast this morning?

Ask someone if they ate breakfast and the answer is commonly “No”. Breakfast is one of the most important meals of the day, however, it frequently gets overlooked or skipped in the daily lives of individuals and families.

Teenagers commonly skip breakfast and are prey to the many misconceptions about eating breakfast. Often teens think that they are too busy to eat breakfast, teenage girls will think not eating breakfast will help them to lose weight, and/or maintain their figure. Breakfast is essential for improving concentration, productivity, healthier body weight, and lower cholesterol.

To help encourage teenagers (and all) to eat breakfast,

General Mills has launched I <3BKFST

(I HEART BREAKFAST) campaign.

A 10 year study on African American & Caucasian teenage girls created by the National Heart Lung and Blood Institute Growth and Health Study (NGHS) and in partnership with the General Mills Bell Institute of Health and Nutrition shows that breakfast cereal eaters tended to have lower waist-to-height ratios, which is an indicator of healthy body weight, lower total cholesterol and lower LDL cholesterol.

One of the healthiest breakfast choices in the 10-year study was fortified ready-to-eat cereal, which helped boost the nutrient content in the girls’ diets. The study results identified that tween and teen girls who regularly ate cereal for breakfast – relative to 24 other reported breakfast foods – were less likely to be overweight, had healthier body weights, and lower cholesterol.

“As we look at the results of the study, it’s important to communicate three primary points with girls and their parents or guardians,” explained Susan Crockett, PhD., RD, F.A.D.A., Vice President and Senior Technology Officer, Bell Institute of Health and Nutrition. “First, breakfast is a must for better health. Second, choose foods that will nourish your body and help jumpstart your day. Third, fortified cereal is a convenient, wholesome choice.”

To emphasize the importance of eating breakfast to teenagers, popular teen actress and artist, Keke Palmer, is the spokesperson for I <3 BKFST campaign.

Keke is encouraging pre-teens, teens, and families to take the I <3 BKFST pledge.

To take the pledge, follow these three simple steps:

Visit the I <3 BKFST Facebook Page www.facebook.com/IHEARTBKFST

“Like” the IHEARTBKFST Facebook Page

Pledge to Eat Breakfast

For every pledge made through December 22, 2010, General Mills will donate $0.25 (up to $10,000 and a minimum donation of $5,000) to Grace House, a foster home for girls in need located in Birmingham, AL.

As a bonus incentive to pledge to eat breakfast with the I <3 BKFST campaign, MamiofMultiples.com is hosting four I <3 BKFST GiftBaskets Giveaway! (One I <3 GiftBasket winner will be chosen for the next four weeks to equal a total of four winners.)

The I <3 BKFST Gift Basket (retail value of $425.00) contains the following:
— 4th generation iPod Touch with custom I <3 BKFST skin
— American Apparel I <3 BKFST poly cotton T-shirt in pink
— Commemorative Caribou Coffee Amy’s Blend pink scarf screen printed with the I <3 BKFST logo (10% of proceeds were donated to the Susan G. Komen Foundation)
— Polka dot kitchen apron
— Set of four juice glasses with cow design
— Set of four white ceramic cereal bowls
— Milk carafe

To enter Week# 1 of the I <3 BKFST Giftbasket Giveaway
1. “Like” I <3 BKST Facebook Page and pledge to eat breakfast

2. Comment on the I <3 BKFST Facebook Page Wall that you found the I <3 BKFST Facebook Page because of MamiofMultiples.com

3. Indicate that you have taken pledge by leaving a comment below this post

Additional Entries
— “Like” the MamiofMultiples.com Facebook Page and indicate on the wall you found the MamiofMultiples.com FB Page because of this posting.

— Follow MamiofMultiples.com on Twitter

— Tweet about this giveaway on Twitter: Pledge & Win with General Mills “I <3 BKFST" Campaign & Giveaway featuring @kekeinaction at www.mamiofmultiples.com @JoscelynRC

— Subscribe to MamiofMultiples.com via Google Connect, Email, or RSS.

Let’s Support Healthy Habits and Eating for All

Pledge to Eat Breakfast with General Mills I <3 BKFST TODAY!

Disclosure: This is a paid post created in collaboration with General Mills I <3 BKFST Campaign.
All opinions expressed herein are solely my own.