HPRA Announces Finalists for 2025 ¡BRAVO! Awards

MIAMI, FL — September 16, 2025 — (NOTICIAS NEWSWIRE) — The Hispanic Public Relations Association (HPRA) today announced the full slate of finalists for the 2025 HPRA ¡BRAVO! Awards. Winners will be announced at the 2025 ¡BRAVO! Awards Gala on November 13, 2025 at The Drake Hotel in Chicago. This year’s program will also introduce HPRA’s inaugural leadership summit, a half-day event open to the public and focused on cultural and industry trends.

“This work reminds us why Latino storytelling is essential, not only to our economy but to the nation’s future,” said HPRA President Sonia V. Diaz. “At a time when Latinos are the largest contributors to consumer spending, entrepreneurship, and the labor force, we are proud to honor work that reflects our power, our creativity, and our impact.”

This year’s program drew over 40 submissions from agencies, brands, and nonprofit organizations nationwide. Finalists include 21 campaigns across 12 categories, including Digital or Media Platform PR Program, Film, Music & Entertainment, Influencer Engagement, Integrated Marketing Communications Campaigns, Internal Communications Programs, Lifestyle, Multicultural PR Program, New Product/Service Launch, Non-Profit Campaigns, Social Equity, Sports, and Agency of the Year.

2025 Campaign Finalists (in alphabetical order)

BODEN Agency

• McDonald’s USA – McDonald’s x BODEN Agency: Uniting Abuela and Gen Z Through the Grandma McFlurry

CCOMGROUP INC.

• Neutrogena – Ultimate Flag Football Mini Camp x Neutrogena
• Neutrogena Sun Portfolio – Neutrogena x Café Versailles: Making SPF Application as Habitual as Latinos' Daily Cafecito

Chemistry Cultura

• LiS: Latinos in Sports™ – LiS: Latinos in Sports™: Connecting Leagues, Teams and Brands with the Powerful Hispanic Fanbase
• Ozama Rum – Chemistry Cultura Launches Ozama Rum
• The FIFA World Cup 2026 Miami Host Committee – Miami’s FIFA World Cup 26™ Poster Reveal

d expósito & Partners (DEX)

• McDonald’s NY Metro Owners and Operators – McDonald’s Premios Héroes
• NYC Health + Hospitals – NYC Care Influencer Campaign
• Tajin USA – My Way to Tajin It! – The Tajinization of America

H+M Communications

• Sony Pictures – From Miami to the World: How the 305 Ignited Latine Turnout Nationwide and Made Sony Pictures’ Bad Boys: Ride or Die a Box Office Champ

Hispanic Heritage Foundation

• Fritanga Podcast

League of United Latin American Citizens (LULAC)

• Latino Voices Online: Fighting Inequity with Authentic Latino Storytelling

Mixte Communications

• Appleseed Network – Moving the Needle – No Matter the Soil
• Father Joe’s Villages – Homelessness is a Human Story

NBCUniversal Telemundo

• 2024 Paris Olympics Internal Communications Campaign
• Telemundo Academy
• Mujeres Imparables: Be Unstoppable

Republica Havas

• Amigos For Kids – The Missing Review

The MRKT

• Warner Bros. – Building a Blockbuster: How Multicultural PR Fueled A Minecraft Movie’s Cultural Impact

Twin Minds Media

• HITN – ¡Tú Cuentas! Cine Youth Fest 2024
• Latinas in Tech – Latinas in Tech Summit 2024

AGENCY OF THE YEAR

• Chemistry Cultura – The Formula to Ignite Culture
• H+M Communications – Winning with Purpose: How H+M Communications Delivered More, Won More, and Set the Standard
• The MRKT – Diverse Forward Marketing

Tickets and Table Purchases

Individual tickets are now available for purchase at $450 each. HPRA members may purchase tickets at the discounted rate of $395. Click Here to Purchase Tickets

To receive the member discount code or to purchase a full table (seating 10–12 guests), please contact info@hprausa.org.

In addition to the campaign and agency finalists, the 2025 ¡BRAVO! Awards will honor Pioneer of the Year Karina Martinez, co-founder of DRAFTED, and DEI Champion of the Year Adrianne C. Smith, founder of Cannes Can: Diversity Collective, along with this year’s HPRA scholarship winners: Ashley Corina Rodriguez (Florida International University), Alejandra Liberio (The George Washington University), Jessica Loma (University of Minnesota), and Rosa Rivas (University of North Texas).

Methodology

Campaigns conducted between January 1, 2024 and March 31, 2025 were eligible for consideration. Finalists are selected from submissions ranking in the top 75th percentile of their categories. Each submission was scored on a 1-5 scale across twelve evaluation pillars, including goals and objectives, strategy, resources, budget efficiency, originality/creativity, and outcomes. Agency of the Year finalists are evaluated on business growth, employee/client retention, talent development, and industry-wide engagement.

Each submission was reviewed by three judges, with Agency of the Year scored collectively by each of the 17 judges in this year’s jury pool. The judging panel represented brand, agency, media, industry, and academia, ensuring that finalists were evaluated with diverse expertise and according to criteria of innovation, impact, and overall excellence.

¡BRAVO! Awards Honorees are nominated by the event committee and approved by the national board of directors.

About the HPRA ¡BRAVO! Awards
Since 2014, the HPRA ¡BRAVO! Awards have recognized excellence in multicultural communications. From agency innovators to corporate leaders, the honorees reflect the creativity, discipline, and cultural fluency that move our industry forward.

About HPRA

The Hispanic Public Relations Association (HPRA), founded in 1984, is the premier organization for professionals working at the intersection of culture, storytelling, and strategy. Through year-round programming and industry-shaping events like the ¡BRAVO! Awards, HPRA supports and celebrates the diverse voices building the future of communications.