FIAP and Advertising Week LATAM announce historic Alliance to create largest Celebration of Creativity in Latin America

MIAMI, FL – June 5, 2023 – (NOTICIAS NEWSWIRE) – The Ibero-American Festival of Creativity (FIAP) and Advertising Week LATAM (AWLATAM) announce a strategic alliance for 2023 to create the largest gathering of the creative industries in Latin America.

This historic collaboration, facilitated by PRODU, a leading information media brand in the Hispanic communication industry, not only marks a unique collaboration in the region, but sees a further expansion of AWLATAM in Mexico City and represents FIAP's long-awaited return to face-to-face after two years of virtual events.

#FIAP2023 will be part of the official agenda of activities of Advertising Week LATAM to be held at the Papalote Museo del Niño in Mexico City from October 31 to November 2 of this year. As part of this event, the most prestigious awards of the Festival will be presented in person on Wednesday, November 1st.

"After these editions using a year-round FIAP format - with webinars and virtual meetings every 15 days watched and followed by more than 30,000 professionals and students - FIAP 2023 returns to deliver its awards in person in collaboration with Advertising Week LATAM. We are very happy with this alliance because we are certain that the sum of content will be very enriching for the creative industry," said Daniel Marcet, CEO of FIAP.

For Douglas Rowell, president of Advertising Week LATAM, the mission of the alliance is to add more elements to the largest gathering of creative professionals in Latin America so that he can provide advertising, marketing and technology professionals with unrestricted access to the trends that are shaping our world in real time, offering a unique opportunity to connect, learn and be inspired by the brightest minds in the industry.

"This alliance with FIAP, one of the most prestigious brands in the regional advertising and creative guild, fulfills that mission by offering an innovative and exclusive experience recognizing the brightest minds in Latin America's creative industries," said Rowell.

The agreement will not only provide a renewed impetus to both events, but will also open up a new range of opportunities for the Ibero-American communications industry. The face-to-face meeting will allow professionals, experts and opinion leaders to share their knowledge and perspectives on the future. It will also encourage creative exchange and foster innovation in the region's advertising industry.

Mara Fernández, Chief Transformational Officer at PRODU and general manager of FIAP, adds that through this alliance both organizations will offer participants an enriching and high-level experience, bringing together the best creative talent in Ibero-America. "Attendees will be able to enjoy a diverse program, which will include educational sessions, inspiring debates, networking opportunities and the exhibition of the most outstanding work in the field of advertising and creativity," he added.

Advertising Week LATAM is one of the region’s largest industry events, focusing on marketing, advertising, tech and media. By partnering with FIAP, this year’s event is predicted to have over 7,500 in-person attendees - the largest to date - and over 300 industry-leading speakers in a program featuring over 100 sessions, covering topics like AI, leading influencer trends, the latest in marketing and more.

AWLATAM 2023 will once again bring together the brightest minds from brands, agencies, media and technology, as well as popular culture in general, to discuss the biggest issues that are shaking and shaping our industry. The event has expanded to feature a combination of leading global speakers, local industry icons, along with fast-paced mentoring sessions and workshops to provide attendees with real-time tools and skills to create change in their organizations.

About FIAP

The Ibero-American Festival of Creativity, FIAP, enters its 52nd edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year the festival began a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising and technology industry, they present a new concept: to recognize excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.

About PRODU
For 34 years, PRODU has been the leading content provider for television, advertising and technology professionals in Latin America, Spain and the U.S. Hispanic market. PRODU generates regular trade publications, now all digital in keeping with the care of the planet, and an online directory: Who's Who Online, in addition to the most prestigious and most consulted website and newsletters on the television, advertising and technology industries. In addition, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Advertising Week LATAM
Advertising Week (AW), an Emerald X company, is the world's premier marketing event, bringing together the most relevant conversations about creativity, technology, media, content and industry personalities. Founded in 2004 in New York, AW's award-winning global event franchise includes: AWNewYork (New York), AWEurope (London); AWAsia (Tokyo); AWLATAM (Mexico City); AWAPAC (Sydney); and AWAfrica (Johannesburg). In addition to the in-person and virtual events held throughout the year, AW's global content platform also includes the best e-learning with the world's leading professionals (AWLearn); original audio, video and editorial content (AW360); and proprietary event technology (AWLabs).