MCO & Tekiosk Launch ‘Walk A Mile In Her Shoes’ Campaign to Honor Unsung Hero Socorro Ruiz

OAXACA, MX — December 26, 2024 — (NOTICIAS NEWSWIRE) — MCO and Tekiosk proudly introduce the “Walk A Mile In Her Shoes” campaign, an initiative dedicated to celebrating the resilience and selflessness of Socorro Ruiz, a single mother and community volunteer who has tirelessly supported her neighbors during critical times. From Oaxaca’s devastating earthquakes to the challenges of the global pandemic lockdown, Socorro’s unwavering commitment ensured that others had access to food, shelter, and emotional care during their most vulnerable moments.

This campaign aims to provide Socorro with a sustainable, dignified home as a gesture of gratitude for her contributions. Participants who donate $80 (USD) will receive a pair of beautifully handcrafted artisan shoes, symbolizing solidarity with Socorro’s journey and the campaign’s broader goals of sustainability and social equity. Net proceeds from all purchases on Tekiosk.com will directly fund the construction of this eco-friendly home.

The campaign runs from December 23 to January 6, 2025, coinciding with Three Kings Day. Its featured product, the exclusive “Walk A Mile In Her Shoes” artisan design, is available at: https://www.tekiosk.com/product-page/walk-a-mile-in-her-shoes. For those wishing to donate without a purchase, contributions can be made through the GoFundMe page at: https://www.gofundme.com/f/support-socorro-ruiz-a-home-for-a-hero.

A home built on ancestral wisdom and sustainability

The home for Socorro and her two children will be constructed using eco-friendly techniques inspired by ancestral practices, with the expertise and materials donated by Sombra Mezcal and award-winning civil engineer Martha Cardoso. These methods honor the rich cultural heritage of Oaxaca while setting an example of sustainable architecture for future generations.

“‘Walk A Mile In Her Shoes’ is more than a campaign—it’s a heartfelt acknowledgment of Socorro’s resilience and the community spirit she represents,” said Heather Lopez, spokesperson for Tekiosk. “We’re thrilled to collaborate with MCO to combine sustainability, cultural appreciation, and social impact in a meaningful way.”

To participate or learn more about Socorro’s inspiring story, visit: https://www.tekiosk.com/ 

About MCO
Mexico, Cultura y Orgullo (MCO) was established in 2010 by Adriana Pavon, a social entrepreneur, clothing manufacturer, and thought leader. MCO’s mission revolves around fostering cultural awareness among indigenous artisans in Oaxaca, combating plagiarism and cultural appropriation, and promoting sustainable development in alignment with the United Nations Sustainable Development Goals. Through strategic partnerships, MCO has advanced initiatives in STEAM education, eco-friendly housing, and cultural preservation. The organization has been featured in prominent media outlets such as The Huffington Post, Univision, Stanford Radio, and NPR and has received awards from the Zaragoza Awards, the California Senate, and Buena Vida Media Hispanic Heritage Awards.

About Tekiosk

Tekiosk celebrates life, culture, and creativity through mindful design. With a mission to foster connection and strengthen community ties, the company curates seasonal events and purposeful products that honor biodiversity and cultural heritage.