Jacqie Rivera assumes role of CEO of Jenni Rivera Enterprises, LLC and JENNI RIVERA FASHION, LLC

Huntington Park, CA — January 4, 2022 — (NOTICIAS NEWSWIRE) — “On behalf of me and my four siblings, I am excited to step up into the role of CEO of Jenni Rivera Enterprises, LLC and JENNI RIVERA FASHION, LLC, to both preserve the legacy and reputation (and to grow) each of these two businesses my mom left in the hands of my Aunt Rosie, and now me. This represents the changing of the guard from one generation to another and I am both pleased and grateful to have been passed the torch of leadership. I expect we will embark on new and exciting business opportunities and can’t wait to get started,” said Jacqie Rivera, the new CEO.

Rivera added, “I am thankful for the efforts that my Aunt made on our behalf after our mother’s passing to honor her wishes and to take care of our financial and emotional needs over the past 9 years. She served in her dual roles with pride and integrity. In preparation for this change, an audit of the Trust was performed. Despite recent media reports, there was no evidence of any wrongdoing, misappropriation, or theft of Trust funds by Rosie acting as Trustee. The beneficiaries and I wish Aunt Rosie the best of luck in all her new endeavors and hope our efforts going forward will make both her and our mom proud of us”.

Rosie Rivera wishes to express the utmost support for Jacqie as this new chapter begins. In commenting on this transition, Rosie wanted to offer well wishes to her family:  “I thank God and my sister for trusting me with her legacy. It has been a privilege and honor. My sister is worth the weight of these last 9 years and more but I am happy to pass the baton. I will continue to pray for Jacqie as she steps into this role and cheers on my nieces and nephews.”