Building History: FIAP and AWLATAM Ratify Their Strategic Alliance for 2024

MIAMI, FL — March 13, 2024 — (NOTICIAS NEWSWIRE) — The Ibero-American Festival of Creativity (FIAP) and Advertising Week LatAm (AWLATAM) will continue working together this year to consolidate the largest gathering of the creative industries in Latin America.

“We're proud to elevate the creative landscape through the FIAP Awards. This collaboration not only showcases the region's exceptional talent but also reinforces the power of partnership in fostering innovation and excellence across the industry," said Douglas Rowell, President of Advertising Week LatAm.

This strategic alliance, facilitated since 2023 by PRODU – a leading information outlet in the Hispanic communication industry – becomes a clear example of the collaborative power of large institutions to strengthen the creative industries in Ibero-America.

Once again, the alliance will provide FIAP with a leading space to celebrate its in-person gala within the framework of the 2024 edition of AWLATAM.

"Incorporating the FIAP Awards into AWLATAM transforms our event into a beacon of creativity, celebrating the groundbreaking work that defines our industry. It's a testament to our commitment to recognizing excellence and inspiring professionals to push the boundaries of what's possible in advertising and beyond," added Rowell.

FIAP is consolidating as one of the most relevant creative gatherings in the industry thanks to alliances like this. Added to its history and unique elements, such as webinars throughout the year, a virtual and in-person awards gala, the attendance of iconic figures of Latino creativity, such as Charly Alberti (ex-drummer of Soda Stereo), without a doubt, put the festival at the forefront on the global panorama.

"We are thrilled and satisfied with the result of the alliance between FIAP and AWLATAM. The comments coming from industry professionals have all been very positive, to such an extent that for this year, we are preparing new content and more awards for the ceremony in CDMX, in addition to the tribute to a new member of the Ibero-American Hall of Fame," commented Daniel Marcet, CEO of FIAP.

Mexico, a creative hub of the region
Without a doubt, Mexico is today, par excellence, an important center of regional creativity. On the one hand, its rich cultural diversity and historical heritage offer an inexhaustible source of inspiration for artists and creators. On the other hand, the country has a growing creative industry that covers from graphic design and advertising to fashion and cinema, generating jobs and contributing significantly to the local GDP.

Mara Fernández, Chief Transformational Officer at PRODU and general manager of FIAP, stressed that the renewal for the second consecutive year of the alliance between FIAP and AWLATAM is fundamental proof of the great progress of the market that shines for its constant growth within the marketing and communications industry.

"This collaboration seeks to strengthen our presence in Mexico and to leave a lasting mark throughout the region. This is achieved thanks to the broad media reach and the solid reputation of the three platforms involved. FIAP has 55 years of history and PRODU 35 years, both covering the evolution, development, and trends in the Latin American and US Hispanic industry. This strategic alliance represents a continuous commitment to excellence and innovation in marketing and communications throughout the region," emphasized Mara Fernández.

Douglas Rowell concluded: "The growth of the US Hispanic and Latin American markets is crucial for our industry, and through AWLATAM's collaboration with FIAP and PRODU, we are highlighting the importance of creativity and innovation in driving this expansion. Mexico stands at the forefront of this growth, showcasing the talent and leadership necessary to lead in these dynamic markets."

With the confirmation of this powerful alliance, the Ibero-American industry will have an increasingly robust platform that, in turn, will serve as an engine for the development of new professionals, facilitating the exchange of knowledge, collaboration between emerging and consolidated talents, and providing training and growth opportunities in various creative fields.

About FIAP:

The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU:
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.

About Advertising Week LATAM:
Advertising Week (AW), an Emerald X company, is the world’s premier marketing event, bringing together the most relevant conversations about creativity, technology, media, content and industry personalities. Founded in 2004 in New York, AW’s award-winning global event franchise includes: AWNewYork (New York), AWEurope (London); AWAsia (Tokyo); AWLATAM (Mexico City); AWAPAC (Sydney); and AWAfrica (Johannesburg). In addition to the in-person and virtual events held throughout the year, AW’s global content platform also includes the best e-learning with the world’s leading professionals (AWLearn); original audio, video and editorial content (AW360); and proprietary event technology (AWLabs).

In addition to live and virtual events, the year-round global content platform also contains best-in-class e-learning from the world’s leading practitioners (AWLearn); original audio, video, and editorial content (AW360) and proprietary event technology (AWLabs). For more: https://advertisingweek.com.