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Discovery Familia Breast Cancer Awareness and Tengo Cáncer Documentary

in brands, education, families, health, latinos, parenting, technology on 10/18/11

Breast cancer is a diagnosis no women and mother wants to hear.  Yesterday TV reality star and host, Giuliana Rancic, (age 36)announced she had the early stages of breast cancer – detected because she was instructed, despite of her young age, to get a mammogram as part of her in vitro fertilization process. Though her baby plans are temporarily on hold, the early detection of breast cancer greatly increases her chances of having a more positive outcome.

During this year’s October Breast Cancer Awareness Month, Discovery Familia will join in the fight against breast cancer with an on air campaign that includes special programming and a series of PSAs specifically created to call on Hispanic women to become informed and take preventative measures.


As part of this initiative, Discovery Familia will premiere Tengo cáncer, an autobiographical documentary, on Saturday, October 29th at 9 PM EST during its Sábados Médicos programming block.  This coproduction, between Discovery Familia and Imagina U.S., follows the real life story of Patricia San Pedro, a successful executive with a thriving career whose life was turned upside down after being diagnosed with breast cancer, a fate her mother suffered 20 years prior.  Even so, San Pedro opted for looking at her situation as an opportunity to learn. She accentuated and focused on the positive, maximizing the new opportunities and ideas that resulted from her struggle.

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Growth (and Tips) in 2011

During this special month, the network is also collaborating with Latinas Contra Cancer, a nonprofit organization that provides information and support to women in the Hispanic community. Starting on October 15th, Discovery Familia will air a series of PSAs featuring Hispanic women’s moving testimonials about their experiences with breast cancer. These survivors share their stories with the viewers in a very personal way. The ultimate objective is to highlight the importance of prevention, early detection and family support, as well as to deliver a message of hope.

The Sábados Médicosprogramming block, which features Tengo cáncer and airs every Saturday at 9 PM EST, also offers a variety of shows and series on medicine and well-being including, Enigmas médicos, Dame un remedio, Cirugía plástica y Secretos de mi cuerpo.

In addition, the network will also provide useful online information for Hispanic women at www.discoveryfamilia.com/cancer on prevention, diagnostics and treatment, as well as links to important resources including Latinas Contra Cancer www.latinascontracancer.org and Patricia San Pedro’s motivational web site www.positivelypat.com.


For more information visit www.discoveryfamilia.com
    Disclosure: I wrote this post while participating in a compensated campaign with Discovery Familia and Latina Mom Bloggers. However, all opinions expressed are my own.

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    Comments

    1. Mercedes @BeChicMag says

      October 18, 2011 at 4:12 PM

      such a good and importance initiative1

    2. adayinmynyc.com says

      October 18, 2011 at 6:21 PM

      Let me tell you I go for my physical in December and I will most definitely be asking my doctor for one. So important to be preventative.

    3. www.JusticeJonesie.com says

      October 19, 2011 at 12:03 AM

      I had no idea Guliana had early stages– wow, she is so young! Great program and congrats to you for spreading the word!

    4. Lisa Quinones Fontanez says

      October 19, 2011 at 2:10 PM

      Great post! Will definitely look for the documentary. Thank you!!

    5. Bren @ Flanboyant Eats™ says

      October 19, 2011 at 10:07 PM

      thanks for sharing this vid… a close fam member thinks she may have breast cancer and is now going through the motions of figuring it all out.

    6. Morena says

      October 20, 2011 at 6:25 PM

      This is great. More awareness is definitely needed, we girls need to change the chip and take this seriously! We always think it’s not gonna happen to us, but we cant take our health for granted!

    7. carolina says

      April 20, 2016 at 4:42 PM

      thank you for sharing, iI suffered breast cancer and underwent a reconstruction in mexico city with excellent results, these are the doctors excellent results, blessings!web http://lifesthetique.com/

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