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Hispanicize 2012: Bringing Brands, Latinos, Bloggers, and Social Media All Together #Hispz12 #ChevyHispz #ChevyOrlando

in brands, entertainment, families, latinos, parenting, reviews, technology on 04/24/12

Mami of Multiples and Mami Innovative Media had the great pleasure of being a conference advisory board member and speaker at Hispanicize 2011 so we were happy to once again being speaking at Hispanicize 2012 on a panel about ‘Creating and Scaling up Your Blog’.  We answered many questions from new and veteran bloggers on topics related to everything from monetizing blogs to working with brands.

A sample of the positive feedback we received on Twitter about the panel and session…

Great blogging lessons from @JollyMom, @Mcontemporanea & @JoscelynRC #Hispz12
— Cristina Arango (@colombianaenCA) April 11, 2012

#hispz12 so worth it! The gals of #B101 #Multi were awesome! @eva_smith @jollymom @Joscelynrc @mcontemporanea LUV U ALL
— Sofia Echev. Keck (@SofiaKeck) April 11, 2012

Trending
Wordless Wednesday: The Boys (2010)

Blogging 101: Focus on your writing, don’t concentrate on numbers. Valuabe info. #b101 #hispz12 # @jollymom @Mcontemporanea @JoscelynRC
— Estilo Familiar (@estilofamiliar) April 11, 2012

L to R:  @Eva_Smith, @JollyMom, @JoscelynRC and @Mcontemporanea

Hispanicize was truly an event that key brands and influential bloggers and media came together under one roof. As a multi-cultural professional, one of the many aspects that I loved about Hispanicize was that it brought so many recognizable brands and companies that were wanting to engage with the Latino and multi-cultural market.  The brands in attendance understood the value and importance of the Latino and multi-cultural consumer – there was no need to sell the Latino and multi-cultural market and community – the brands at Hispanicize already knew and wanted to connect.

You can see me speak about it on video as part of Divina from Dancing Hot Dogs Hispanicize recap below (I appear at the 2:57 mark):

Another valuable lesson was learning more in-depth about brands and companies and their history. We had the wonderful privilege of being sponsored by General Motors because of Chevy and GM in the Southeast along with Laura from Holdin’ Out for a Hero and our co-host on Chicas Chatting, Jennifer from Mami 2 Mommy.

General Motors has a long history for promoting and supporting diversity that has withstood for many years and is evident by their talented team of executives.  Alma L. Guajardo-Crossley joined GM in 1985 as a GM Engineering and Management Institute co-op student and is now the Director for Diversity Initiatives for GM.  Among her many roles Ms. Crossley is working to position GM is a company of choice for its products and services among diverse communities. Part of the Diversity Division is Araba Dowell, Group Manager of Southeast Region Communications for GM and Jocelyn Allen, Director of Regional, Grassroots, and Diversity Communications for GM.  It is so encouraging and inspiring to see such an established and well-known brand like General Motors have a corporate standard to really invest in the Latino and multi-cultural community.  GM are constantly marketing and engaging with diverse communities – they are listening to their consumers and are always coming up with creative and out of the box methods to connect and meet their consumers needs.

Photo Courtesy of Holdin’ Out for a Hero
Clockwise from left: Stephanie Camargo-Ruiz, Jennifer Hutcheson, Alma Guajardo-Crossley, Ashli Bobo, Carolina Rincon-Sato, Joscelyn Ramos-Campbell, Araba Dowell, and Laura Tellado Calderon

We had a very smooth and enjoyable ride from Orlando to Miami with the 2013 Chevy Malibu Eco that was graciously provided by GM in the Southeast for the Hispanicize trip.  Not only was it a fuel-efficient car (didn’t need to fill up the gas tank while driving from Orlando to Miami) but it had many great features that were helpful to any busy parent or professional.

Some of my favorite features were…

  • On Star  – Huge plus on a roadtrip. I used the On Star button and was connected to immediately to advisors who knew the exact location of the car and gave me real-time directions. Did you know that advisors can guide you to a location and you can record their verbal directions?
    1. Push the telephone button. When OnStar responds with“OnStar ready,” say “Advisor playback.”
    2. Your recorded information will play.
    3. To pause the playback, push the button again.
    4. To continue, push the button and say “Advisor playback.” OnStar will respond, “Please say play, or resume.”
    5. Say “Resume” to continue playback from where you previously
    stopped or say “Play”to start at the beginning.
  • USB – Loved the fact that I could plug my iPhone in the console area and could charge my battery and tha my music from the iPhone automatically started to play in the vehicle
  • Turn-by-Turn Color Navigation – Very user friendly and easy to understand
  •  Rear Vision Camera System – An important feature when backing out of a driveway, especially with young children 
Some helpful information learned at Hispanicize…
Key items to include in a pitch or proposal to brands as presented by McDonald’s and VPE.
  • Background on you/your blog
    – Key data to include: blog traffic, audience, profiles, social networks, analysis
     
  • Objective
    – Should focus on a specific need to opportunity that your proposal will help address
     
  • Creative Concept
    – Describe in a simple paragraph or two the idea you want to pitch

    – Be strategic and bold; you’re selling your best creative thinking!
     
  • Execution
    – Clear outline of the steps/activities needed to execute your idea

    – Suggested timeline

    – Resources or assets you recommend using
     
  • Outcome
    – Expected results and how you’ll measure success
     
  • Cost Breakdown
    – Fees and out-of-pocket expenses associated with the proposal
  • Ted Rubin’s Return on Relationship presentationHispanicize Return on Relationship™ presentation. 4.12.12
View more PowerPoint from Ted Rubin

 
  • Having moved to the Orlando area in the last 2 years (and having vacationed in Central Florida most of my life), I was thrilled to see the Visit Orlando booth at Hispanicize! Check out their fun video below (I’am at the 54 second mark) and visit them online at http://www.visitorlando.com/
    Facebook http://www.facebook.com/visitorlando
    Twitter at @VisitOrlando
    #orlandosmiles
  • Being Latino interviews Hispanicize attendees (I appear at the end of the video) about their old technology and tells them about RadioShack’s Trade & Save program http://RadioShackTradeAndSave.com
  • We were thrilled to get a copy of  Culture Magazine which we were featured recently as their expert in their story about the ‘The Rise of Hispanic Mompreneurs‘.  The magazine is owned by The Axis Agency, an award-winning Culture Movement Marketing Agency specializing in full-service marketing and communications targeting the U.S. Hispanic and African American markets. A big thank you to Stephanie Camargo Ruiz from the Axis Agency and GM for interviewing me for the story!

Lissette Rodriguez from the Axis Agency and @JoscelynRC

Follow the conversation on Twitter at #Hispz12 and 
see the Hispanicize website at www.hispanicize.com
Facebook www.facebook.com/hispanicize
Twitter @Hispanicize
 
Looking forward to Hispanicize 2013!

  • The Devil in Pew Number Seven: Could You Forgive the Devil? (Book Review)
  • Unique Family Fitness Gifts Giveaway As Seen on WOFL-TV Fox 35 Orlando
  • Yoplait Splitz, A New Healthy Snack Giveaway

Share
« Top Orlando Bloggers Cruze The City Beautiful With #ChevyOrlando
Prepare Your Home with a Home Inventory Checklist and a $50 Best Buy Giftcard Giveaway »

Comments

  1. @MamiRosado says

    April 24, 2012 at 10:02 PM

    Awesome post! This really confirmed in mind that I need to attend Hispanicize 2013 and start preparing for that. Thanks.

  2. Silvina Jover-Cirillo says

    April 25, 2012 at 2:20 AM

    Joscelyn,

    #HISPZ12 was awesome! I’m thankful for the opportunity of attending and speaking!

    The @VisitOrlando video has been floating around for a couple of days now… so funny!

    Thanks for sharing your thoughts!

  3. Jessenia Gonzalez says

    April 25, 2012 at 12:53 PM

    The Chevy Malibu looks GREAT! Will be on my car shopping list for this summer. Love the recap.

  4. Lydia y Juan - MamiVargas says

    April 27, 2012 at 1:46 PM

    Awesome overview. Didn’t even know about the advisor playback feature…cool!

  5. Midtown Chic-a says

    April 27, 2012 at 2:04 PM

    Thanks for being such an amazing partner!! Hispz was SO MUCH fun and I’m glad we were able to spend time together. Keep up your awesome work. XO!

  6. Lissette R. says

    April 27, 2012 at 2:20 PM

    YAY! It was great to meet and spend some time at Hispz! Can’t wait for next year!

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💚Today is #WorldMentalHealthDay. Special needs families experience mental distress 5 times as often as those without disabilities. 
🧩 Joshua is a child who is autistic and had a new diagnosis of focal seizures last year. Through prayer and medication, he has been great and has not had a seizure in many months! 🙌
💔However, yesterday, we were unceremoniously informed that Joshua had been dismissed from the private special needs school he had attended for almost five years and that his last day of school was today. The only reason was that the school’s leadership did not want to administer the (easy) life-saving emergency seizure rescue medication he needs if a seizure occurs at school. 
💉The medication is an injection that is given in the arm or leg if he has a seizure. To quote the Doctor who showed us how to do it: “This is so simple even a child can do this.”
✏️The school where I have served as President of the Parent Teacher Fellowship for the past two years has seen my family and me dedicate countless hours volunteering over the last five years—not just with our time or sweat equity but also by contributing resources, expertise, monetary support, promoting initiatives, &, most importantly, showing loyalty. 
🙌 As a mother, advocate, and #SpecialNeeds Pastor, we move forward the same way we always have, especially where Joshua is concerned—in total faith. Some things occur that we don’t understand why they are happening at the time or place they did. Only God knows the answer to that. (Deuteronomy 29:29). All we have to do is trust and believe that He knows what is best. He wants us to live a whole and abundant life. (John 10:10). Joshua’s life verse is “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” (Jeremiah 29:11).
What was meant for harm will be turned around for good. This temporary test will be added to our testimony.
Joshua’s life has already been the launchpad and inspiration of @HopeTorchlighters, #BuddyBreak, & others that support #specialneeds families. This sweet boy will continue to thrive & God will continue to use Him! 🙌💙 #TeamJoshua #JoshuasAngels

💚Today is #WorldMentalHealthDay. Special needs families experience mental distress 5 times as often as those without disabilities. 
🧩 Joshua is a child who is autistic and had a new diagnosis of focal seizures last year. Through prayer and medication, he has been great and has not had a seizure in many months! 🙌
💔However, yesterday, we were unceremoniously informed that Joshua had been dismissed from the private special needs school he had attended for almost five years and that his last day of school was today. The only reason was that the school’s leadership did not want to administer the (easy) life-saving emergency seizure rescue medication he needs if a seizure occurs at school. 
💉The medication is an injection that is given in the arm or leg if he has a seizure. To quote the Doctor who showed us how to do it: “This is so simple even a child can do this.”
✏️The school where I have served as President of the Parent Teacher Fellowship for the past two years has seen my family and me dedicate countless hours volunteering over the last five years—not just with our time or sweat equity but also by contributing resources, expertise, monetary support, promoting initiatives, &, most importantly, showing loyalty. 
🙌 As a mother, advocate, and #SpecialNeeds Pastor, we move forward the same way we always have, especially where Joshua is concerned—in total faith. Some things occur that we don’t understand why they are happening at the time or place they did. Only God knows the answer to that. (Deuteronomy 29:29). All we have to do is trust and believe that He knows what is best. He wants us to live a whole and abundant life. (John 10:10). Joshua’s life verse is “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” (Jeremiah 29:11).
What was meant for harm will be turned around for good. This temporary test will be added to our testimony.
Joshua’s life has already been the launchpad and inspiration of @HopeTorchlighters, #BuddyBreak, & others that support #specialneeds families. This sweet boy will continue to thrive & God will continue to use Him! 🙌💙 #TeamJoshua #JoshuasAngels
...

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I thank our beloved Sr. Pastors Dr. @pastortonymccoy & @pastorjodiemccoy for taking the time to honor the Pastoral Team at @hopeinternationalchurch! Serving alongside such a loving group of Pastors committed to God and the community is a true blessing. Through @hopetorchlighters, we've made a difference in the lives of over 4,000 families with special needs and neurodiverse members in Lake County and across the U.S., online since 2018. We offer #BuddyBreak Respite Care, Beacon of Hope Support Group, holiday meals and gifts, educational classes, activities for children and adults, therapy, and more. When I'm not at church on Sunday, I am privileged to share life's moments with these families — from attending a birthday party for a child with a disability to counseling an entire family to understand that a child's diagnosis isn't just the parents' duty but also a family responsibility to love and care for that child. Here's to many more blessings — the best is yet to come! Happy Pastor Support Appreciation Day! #pastor #pastorsappreciation #specialneeds #hopetorchlighters #drjoscelynramoscampbell

I thank our beloved Sr. Pastors Dr. @pastortonymccoy & @pastorjodiemccoy for taking the time to honor the Pastoral Team at @hopeinternationalchurch! Serving alongside such a loving group of Pastors committed to God and the community is a true blessing. Through @hopetorchlighters, we`ve made a difference in the lives of over 4,000 families with special needs and neurodiverse members in Lake County and across the U.S., online since 2018. We offer #BuddyBreak Respite Care, Beacon of Hope Support Group, holiday meals and gifts, educational classes, activities for children and adults, therapy, and more. When I`m not at church on Sunday, I am privileged to share life`s moments with these families — from attending a birthday party for a child with a disability to counseling an entire family to understand that a child`s diagnosis isn`t just the parents` duty but also a family responsibility to love and care for that child. Here`s to many more blessings — the best is yet to come! Happy Pastor Support Appreciation Day! #pastor #pastorsappreciation #specialneeds #hopetorchlighters #drjoscelynramoscampbell ...

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🇨🇺 September 15th to October 15th is National Hispanic American Heritage Month and it was created to help pay “tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society.” 
🇵🇷 Learn more about #HHM at ➡️ http://www.mamiofmultiples.com/ways-to-celebrate-national-hispanic-heritage-month-with-children 
#HispanicHeritageMonth
#Latinos
#Hispanics
#Latinx

🇨🇺 September 15th to October 15th is National Hispanic American Heritage Month and it was created to help pay “tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society.”
🇵🇷 Learn more about #HHM at ➡️ http://www.mamiofmultiples.com/ways-to-celebrate-national-hispanic-heritage-month-with-children
#HispanicHeritageMonth
#Latinos
#Hispanics
#Latinx
...

10 0

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Sep 11

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🇺🇸Dad was a survivor of the 9/11 World Trade Center attacks. Sadly, he is now officially recognized as one of the thousands of victims who passed away (almost 20 years later to the day) due to an aerodigestive illness from the fumes that he breathed that day. I’m sharing his story once again so that we never forget, especially for the younger generations. See in the slides above. ➡️ Let’s always remember the fallen heroes among the first responders, law enforcement, victims, their families, and survivors.

🇺🇸 The loss of lives in wars, battles, and attacks has a lasting impact on history. 9/11 was no exception, with nearly 3,000 people dying in coordinated attacks at the World Trade Center buildings in New York, the Pentagon, and a field in rural Pennsylvania.

🇺🇸In the years since the attack, tens of thousands of first responders, law enforcement, and survivors have died (or become gravely sick) due to cancer or aerodigestive illnesses because of their exposure to noxious gases, dust, and chemicals. More people have died from 9/11-related illnesses than were lost in the initial September 11, 2001  attacks, according to the 20th Anniversary Special Report from the “Never Forget the Heroes” Act and CDC. U.S. Attorney General Merrick Garland wrote in the report, “…it is important to acknowledge that the tragedy of that day continues.”

🇺🇸 May we remember and pray for the victims and all those still suffering the effects of 9/11 physically, emotionally, and mentally. May God give everyone the comfort they need. We will never forget and we will remember our fallen heroes, brothers, and sisters today and always. 

🇺🇸 🙏🏼
#NeverForget
#911
#September11
#LetsRoll
#RIPDaddy 
#September11Obituary https://www.dignitymemorial.com/obituaries/gotha-fl/jose-ramos-9348730

🇺🇸Dad was a survivor of the 9/11 World Trade Center attacks. Sadly, he is now officially recognized as one of the thousands of victims who passed away (almost 20 years later to the day) due to an aerodigestive illness from the fumes that he breathed that day. I’m sharing his story once again so that we never forget, especially for the younger generations. See in the slides above. ➡️ Let’s always remember the fallen heroes among the first responders, law enforcement, victims, their families, and survivors.

🇺🇸 The loss of lives in wars, battles, and attacks has a lasting impact on history. 9/11 was no exception, with nearly 3,000 people dying in coordinated attacks at the World Trade Center buildings in New York, the Pentagon, and a field in rural Pennsylvania.

🇺🇸In the years since the attack, tens of thousands of first responders, law enforcement, and survivors have died (or become gravely sick) due to cancer or aerodigestive illnesses because of their exposure to noxious gases, dust, and chemicals. More people have died from 9/11-related illnesses than were lost in the initial September 11, 2001  attacks, according to the 20th Anniversary Special Report from the “Never Forget the Heroes” Act and CDC. U.S. Attorney General Merrick Garland wrote in the report, “…it is important to acknowledge that the tragedy of that day continues.”

🇺🇸 May we remember and pray for the victims and all those still suffering the effects of 9/11 physically, emotionally, and mentally. May God give everyone the comfort they need. We will never forget and we will remember our fallen heroes, brothers, and sisters today and always. 

🇺🇸 🙏🏼
#NeverForget
#911
#September11
#LetsRoll
#RIPDaddy 
#September11Obituary https://www.dignitymemorial.com/obituaries/gotha-fl/jose-ramos-9348730
...

184 0

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Sep 6

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Daddy 🕊️ March 11 - September 6 🕊️
🕊️My beloved father (and mother) had extraordinary careers and often appeared on television, in newspapers, and on the radio. My Cuban father’s career began when he was recruited to play professional baseball in the U.S. He later became an international delegate, diplomat, and fair wage contract negotiator. He created opportunities and provided jobs for many people, and their descendants continue to benefit today. 
🕊️On any given day, he could be in the trenches fighting for the rights of shipyard workers to have proper gloves and materials to protect them. That night, he would fly in a jet with Frank Sinatra for a benefit. 
🕊️As Google and SEO continue to digitize legal records, books, and important historical facts, I frequently receive Google Alerts with my mother’s or father’s names. The latest alert came this past week regarding my father and a Senate meeting about the closure of sugar refineries. At that time, 7,000 men and women had lost their jobs due to the decline in exports of refined sugar. My father’s name appeared in Congress and at Georgetown University.
🕊️The dash between the two dates represents a person’s birth and passing. His extraordinary life was remarkable from beginning to end. His generosity and care have touched countless lives.
🕊️He walked the earth with kings, celebrities, and heads of state. Now, he walks with our Almighty King and his beloved Queen, my Mommy.
🕊️Your earthly departure was five years ago, but it still feels like yesterday. This is a testament to your enduring legacy, wisdom, and love. Te amamos para siempre. 🇨🇺 🇺🇸 ♥️
#WeLoveAndMissYouDaddy 
#WeLoveAndMissYouPapa 
#WeWillSeeYouAgain

Daddy 🕊️ March 11 - September 6 🕊️
🕊️My beloved father (and mother) had extraordinary careers and often appeared on television, in newspapers, and on the radio. My Cuban father’s career began when he was recruited to play professional baseball in the U.S. He later became an international delegate, diplomat, and fair wage contract negotiator. He created opportunities and provided jobs for many people, and their descendants continue to benefit today.
🕊️On any given day, he could be in the trenches fighting for the rights of shipyard workers to have proper gloves and materials to protect them. That night, he would fly in a jet with Frank Sinatra for a benefit.
🕊️As Google and SEO continue to digitize legal records, books, and important historical facts, I frequently receive Google Alerts with my mother’s or father’s names. The latest alert came this past week regarding my father and a Senate meeting about the closure of sugar refineries. At that time, 7,000 men and women had lost their jobs due to the decline in exports of refined sugar. My father’s name appeared in Congress and at Georgetown University.
🕊️The dash between the two dates represents a person’s birth and passing. His extraordinary life was remarkable from beginning to end. His generosity and care have touched countless lives.
🕊️He walked the earth with kings, celebrities, and heads of state. Now, he walks with our Almighty King and his beloved Queen, my Mommy.
🕊️Your earthly departure was five years ago, but it still feels like yesterday. This is a testament to your enduring legacy, wisdom, and love. Te amamos para siempre. 🇨🇺 🇺🇸 ♥️
#WeLoveAndMissYouDaddy
#WeLoveAndMissYouPapa
#WeWillSeeYouAgain
...

102 0

drjoscelynramoscampbell

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Sep 4

Open post by drjoscelynramoscampbell with ID 18007358999628016
✏️ Another great day at @hopepreparatoryacademy (HPA)! 
✏️ #FunFacts: In just one branch of my family tree, there are over 107 years of combined experience as professors, heads of schools, principals, administrators, and educators in both private and public schools and universities. 
✏️ The power of education is a foundational truth, as is the path to achieving it. It is unique and different for everyone; so why should learning be the same for all? Students are facing ever-changing technologies, proactive initiatives, competency mapping, career lattices, and more. 
✏️ I feel blessed that #HPA is mission-driven and is preparing all students for a real-world approach to college, trade school, or the military. Our dynamic duo has been dual-enrolled at HPA and Lake Sumter State College (LSSC), which is a University of Central Florida Direct Connect campus. They were inducted into the National Honor Society and LSSC’s National Society of Leadership and Success, the largest collegiate leadership honor society in the United States. Being at HPA has allowed them to advance their high school classes and start college early. It has also given them the time to pursue civil and community affairs, volunteerism, and personal projects they are passionate about—all while receiving individualized attention from certified teachers in small classroom sizes. 
✏️ Given our educational family history and having worked in schools ourselves, we could have gone anywhere, but we feel very glad to have the best options right in our own backyard! 
✏️ Speaking of one of the BEST… one of the BEST teachers… a 2022 Rookie Teacher of the Year… Mrs. Shari Bell is teaching Kindergarten at HPA! If you have a Kindergartener or know someone who will be starting soon, don’t walk—RUN 🏃 to get your child in her class! She is AMAZING! 
#collegeprep #christianeducation #CollegeReadiness

✏️ Another great day at @hopepreparatoryacademy (HPA)!
✏️ #FunFacts: In just one branch of my family tree, there are over 107 years of combined experience as professors, heads of schools, principals, administrators, and educators in both private and public schools and universities.
✏️ The power of education is a foundational truth, as is the path to achieving it. It is unique and different for everyone; so why should learning be the same for all? Students are facing ever-changing technologies, proactive initiatives, competency mapping, career lattices, and more.
✏️ I feel blessed that #HPA is mission-driven and is preparing all students for a real-world approach to college, trade school, or the military. Our dynamic duo has been dual-enrolled at HPA and Lake Sumter State College (LSSC), which is a University of Central Florida Direct Connect campus. They were inducted into the National Honor Society and LSSC’s National Society of Leadership and Success, the largest collegiate leadership honor society in the United States. Being at HPA has allowed them to advance their high school classes and start college early. It has also given them the time to pursue civil and community affairs, volunteerism, and personal projects they are passionate about—all while receiving individualized attention from certified teachers in small classroom sizes.
✏️ Given our educational family history and having worked in schools ourselves, we could have gone anywhere, but we feel very glad to have the best options right in our own backyard!
✏️ Speaking of one of the BEST… one of the BEST teachers… a 2022 Rookie Teacher of the Year… Mrs. Shari Bell is teaching Kindergarten at HPA! If you have a Kindergartener or know someone who will be starting soon, don’t walk—RUN 🏃 to get your child in her class! She is AMAZING!
#collegeprep #christianeducation #CollegeReadiness
...

107 0
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