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General Mills and Betty Crocker Reaching Bloggers and Consumers

in brands, families, food, latinos, multiples, parenting, savings, technology on 09/09/10

Baking with Betty

In any American and Latino kitchens General Mills products are bound to be found. All time family

favorites items of Betty Crocker, Bisquick, and Cheerios are staples in most homes throughout the United States.
Established brands such as, General Mills, are providing valuable products but are also continuously looking to connect with the everyday consumer in fresh and creative methods.  A recent approach was to invite a select group of bloggers to attend a “Baking With Betty” event at the General Mills Headquarters and Betty Crocker Kitchens in Minneapolis, MN.

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Bloggers from across America learned about the history of General Mills, General Mills products (including Betty Crocker and Bisquick), and discovered an important value of how to use these very same products in new ways.

During this difficult economy, families–the everyday consumers–have a budget conscious mentality.  A desire to save but still receive the most for the dollar is a routine part of life for a majority of families today.  Getting a product that has more than one function or usage can be helpful to family finances. 
Bisquick is commonly known for fluffy biscuits and pancakes.  Under the instruction of famed QueRicaVida.com Chef Cristina Martin Del Campo, bloggers learned that Bisquick can be used for more than pancakes and biscuits; its a base for a multitude of recipes that are kid (and parent) friendly.
 

One box of Bisquick can be used to make breakfast, lunch, dinner, and dessert. Some easy and fun recipes to make using Bisquick are the Ultimate Chicken Fingers and Churros.

Ulitmate Chicken Fingers
Prep Time: 20 Minutes
Total Time: 34 Minutes
Makes: 4 servings

Ingredients
2/3 cup Original Bisquick® mix
1/2 cup grated Parmesan cheese
1/2 teaspoon salt or Garlic salt
1/2 teaspoon paprika
3 boneless skinless chicken breast halves, cut crosswise into 1/2-inch strips
1 egg, slightly beaten
3 tablespoons butter or margarine, melted
Handful of coconut flakes (optional)

Directions
1. Heat oven to 450ºF. Line cookie sheet with foil; spray with cooking spray.
2. Mix Bisquick mix, cheese, salt and paprika (optional coconut flakes) in 1-gallon resealable plastic
food-storage bag. Dip half the chicken strips into egg; place in bag of Bisquick mixture. Seal bag; shake to coat. Place chicken on cookie sheet. Repeat with remaining chicken. Drizzle butter over chicken.
3. Bake 12 to 14 minutes, turning after 6 minutes with pancake turner, until no longer pink in center.

 

Bisquick Churros
Prep Time: 35 Minutes
Total Time: 35 Minutes
Makes: 30 churros

Ingredients
Vegetable oil
4 tablespoons sugar
2 teaspoons ground cinnamon
3 1/4 cups Original Bisquick® mix
1 cup hot water

Directions
1. In 3-quart saucepan, heat oil (2 to 3 inches) over medium-high heat until thermometer inserted in oil reads 375°F.
2. In small bowl, mix 3 tablespoons of the sugar and the cinnamon; set aside. In medium bowl, stir Bisquick mix, hot water and remaining 1 tablespoon sugar with spatula until dough forms.
3. Spoon dough into pastry bag fitted with 1/4-inch star tip. Pipe 5-inch strips of dough into hot oil. If necessary, cut dough with knife or scissors between each churro. Cook 2 to 3 minutes, turning frequently, until golden brown. Carefully remove from oil; drain on paper towels.
4.Immediately sprinkle churros generously with sugar-cinnamon mixture. Serve warm.

 
A household activity that is frequently occurring within homes across America (& Latin America) is cooking in the kitchen as a family.  Betty Crocker cookie and cake mixes can be used to make visually beautiful desserts that parents can engage their kids with while spending quality family time together. 

  A tasty recipe to create as a family is Betty Crocker’s Brownie ‘n Berries Dessert Pizza. 
 

Brownie ‘n Berries Dessert Pizza
Prep Time: 20 Minutes
Total Time: 2Hours:50Minutes
Makes: 16 servings

Ingredients
1 box (1 lb 2.4 oz) Betty Crocker® Original Supreme Premium brownie mix
Water, vegetable oil and egg called for on brownie mix box
1 package (8 oz) cream cheese, softened
1/3 cup sugar
1/2 teaspoon vanilla
2 cups sliced fresh strawberries
1 cup fresh blueberries
1 cup fresh raspberries
1/2 cup apple jelly

Directions
1.Heat oven to 350°F (325°F for dark or nonstick pan). Grease bottom only of 12-inch pizza pan with cooking spray or shortening.
2.Make batter as directed on brownie mix box. Spread in pan.
3.Bake 26 to 30 minutes or until toothpick inserted 2 inches from side of pan comes out almost clean. Cool completely, about 1 hour.
4.In small bowl, beat cream cheese, sugar and vanilla with electric mixer on medium speed until smooth. Carefully spread mixture evenly over brownie base. Arrange berries over cream cheese mixture. Stir jelly until smooth; brush over berries. Refrigerate about 1 hour or until chilled. Cut into wedges. Store covered in refrigerator.

The daily question, “What to make for dinner?” has an answer with convenient online recipes available at the Betty Crocker and Bisquick websites that are categorized by ingredients and meal types.  Sign up for the Betty Crocker and Bisquick newsletters via their websites to receive recipes and valuable coupons.  General Mills is truly a brand leader that connects with their consumers through their multifaceted products and blogger outreach partnerships. 

Listen to the names and websites of the Baking With Betty invited bloggers on
Chicas Chatting blogtalkradio show

Thanks to Matt Holland Photography for all the great pictures and patience with a loud group of bloggers!

Happy Cooking!
mycustomsignature
P.S. – On my way back home to FL at the Minneapolis airport, I had a chance encounter with talented actress, Laura Innes, who memorably played Dr. Kerry Weaver on “E.R”. and will be seen on NBC’s new show “The Event“.  She so was not totally freaked out by this random fan asking for a photo with her! 🙂

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Comments

  1. Sheila Charm says

    September 9, 2010 at 3:36 AM

    Love the YouTube video! You look wonderful and talk so easily in front of the camera without being nervous. Everytime I’m on camera, I feel like I have run and hide! LOL
    I had no idea that you could make other kind of recipes with Bisquick. Thanks for the website information.

  2. Chris Johnson says

    September 9, 2010 at 3:38 AM

    Cool post! Its really great to know that the General Mills brand is trying to engage the consumer. So many times shoppers don’t get any valuable feedback from the brands with their concerns. Obviously, General Mills is taking the lead approaching the market in a new way.

  3. Mariana J. Lopez says

    September 9, 2010 at 3:52 AM

    Another wonderful and informative post Joscelyn. You are a super Mama, blogger, consultant, writer, journalist, and mom of multiples. God bless your strength and talents.

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